It all began in Grasse, a sun-kissed hilltop town nestled along the French Riviera — the undisputed cradle of fine perfumery. There, Master Perfumer François Rancé founded his perfume laboratory, drawing on an extraordinary command of distillation and essence blending that had few rivals. His deep reverence for the surrounding flora fueled a creativity that produced groundbreaking fragrances, captivating an entire nation and announcing the birth of a legendary House.